Beautiful Home Description – When it comes to vacation rental listings, your property description is critical to your success. Some may argue that property photos are more important, which is fair enough. The reality is that one cannot function without the other.
However, a good title and property description alone does not support your vision. They also have the potential to increase bookings! Unfortunately, many people take text for granted when creating their lists.
Beautiful Home Description
Well, if you’re one of those people, now is the perfect time to go back and make some tweaks.
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This topic was briefly discussed in the Airbnb management guide, but now we’re going to keep things simple. The best way to write a property description is to break it down into a simple format.
How do we achieve this format? Well, there are only a few broad topics to talk about when describing a property.
Now, these two examples look completely different: length, format, everything really. When appearing on multiple channels, it’s best to be prepared for each and every one of them. That’s why we’re going to focus on the general basics—if you’ve covered all the bases, it’ll be much easier to fill in the details of any channel.
Let’s get the boring stuff out of the way first. If you’ve already listed your property, you’ll likely have to go through a lengthy process to list your amenities. If you haven’t published your listing yet…it’s good to have all your features available.
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Nothing fancy here – just a confusing list of luxury/non-standard services or amenities that come with your property.
What is the facility? This is a special feature of the asset, sometimes also described as a tool. A shed in the backyard with a parking space, a gym, a children’s room, an Olympic-size swimming pool, a patio and a barbecue. These are all the facilities.
People often equate features with features. Yes, you can list your features as features in different channels that already have options populated to create your listing. But there is a difference: you can describe your features in an attractive way. That’s why we separate them from the feature list.
Air conditioners are almost the same everywhere, but there are many variations when it comes to the home gym. Do you have a set of benches? rowing machine? 25 foot climbing wall? This is all great material to write about – potential guests will love to know a little more about it.
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The home gym is equipped with over 1,000 pounds of weight plates, multiple lifting and squatting stations, running and elliptical machines, and a massage table!
It’s a good idea to include your local tourist attractions on your list, but try not to overdo it. People usually have a good idea of what they’re getting into when they book a hotel somewhere. But if your property offers a convenient location for one or two major tourist attractions, mention them.
Here are some important things to consider: It doesn’t just tell you what’s around, it tells you how it can make your stay better. It truly describes a perfect vacation that potential guests will envision when they consider booking the property. He is selling his site completely.
In addition to the tourist attractions, it is a good idea to describe the immediate surroundings of your property. This is the perfect opportunity to fill in any missing features on your property. If there are no exercise facilities on your property, write about the beautiful public park with a running track in the street.
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If there are no good public facilities near your property, list the facilities! This includes supermarkets, pharmacies, train stations, restaurants, etc. Things that people will find useful.
Isn’t it funny how it took so long to get into real estate? If there’s only one part of your description that uses fancy adjectives, it’s this one.
We’ve already listed the features, so you don’t need to fill them in here. Basic details (such as the number of bedrooms/bathrooms) are not necessary here, as they will be displayed in your listing description. However, sometimes they can help sort things out. If your property is a typical development, painted all white, it may help to look at the number of rooms.
And, of course, he will homework these things with adjectives. Try to find three adjectives you would use to describe your property.
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, Now we can work in our comforts: I live in a traditional and spacious Spanish colonial villa located in a quiet neighborhood on the edge of the city.
A thesaurus can be your friend or foe. Sometimes the simplest adjectives are right: your listeners are not pretentious English experts.
Ok, now you have a complete description of your property that is informative and attractive. But now you have to find a way to sum it up in just a sentence or two.
To be effective and concise, you’ll need to fine tune your words in two places: the headline and
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What’s above the fold? This is actually a digital marketing term to describe content that is immediately viewable. Sites like Airbnb often have extended descriptions hidden under a paragraph of text, along with a “Read More” button. This short paragraph is your exaggerated content.
Include the content below the initial viewport as long as it is hidden when first loaded. Please do not send any email about it.
The example here contains only 5 sentences describing the features the author found most important to potential guests. Now, I personally wouldn’t agree with some of them, but it’s his apartment.
These are, however, the most attractive features of your property. Don’t waste time talking about features. And please try not to use the word “beautiful”. This is a useless adjective. Remember there are still photos to convey the beauty of the property.
Real Estate Listing Description Examples
So now let’s put your new skills to the test and create a new catchphrase for this person’s property. Check this out first:
We will use the same method described in the Extended Description chapter. Let’s think of some good adjectives first: here’s what I have:
Now, what are some of the important features of the property? It has a kind of contemporary interior design, swimming pools (obviously), lots of greenery and flowers and a suburban aesthetic.
So I left out the “contemporary” part because it’s not a very defined characteristic – contemporary can mean a few things. This word broke the flow of the sentence. Anyway, let’s compare to the original opener:
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This beautiful poolside studio is separate from our main house and adjacent to our pool and covered patio.
You will find it quite easy to create a few more sentences to cover all the best features of your property. Your initial slogan will serve as your inspiration.
Okay, here’s the ultimate test of your ability to be concise. or is it For some listing channels, your title will be automatically generated from your property’s features. For others, you may find the format quite strict.
Very boring isn’t it? It apparently works though, so it’s really up to you if you want to break the mold. There are always some outliers, but the vast majority follow this format.
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One of the main reasons for this is to reduce hooks to the character length specified by the channel. For example, Airbnb is about 50 characters.
For more title tips, check out this article from optimmyairbnb.com (the tips apply to more than just Airbnb, don’t worry).
Coincidentally, they also chose the exact same list of properties to use as a bad example. Maybe it’s time to be a good citizen and help… Did you know that 93% of home buyers buy property online? This means that the description of your real estate listing is more important than ever. A great listing has been written to present the property at its best while appearing professional to both your client and potential buyers. But writing a compelling list can be easier than you think. We’re here with eight tips for writing real estate listing descriptions that sell.
Describe the property accurately. Original: Needs some TLC but has great potential to make your mark!! Best: This single owner home sits on a large lot with mature trees. It is ready for the next owners to bring it into the 21st century.
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It may seem like a no-brainer, but your real estate listing description should be accurate. If the house is barely 900 square feet, writing that the space is “expanded” is dishonest. When you say a house is in “excellent condition” and there’s water damage throughout the house and the back deck is rotting, a potential buyer is going to be disappointed upon arrival. Setting unrealistic expectations doesn’t help anyone.
Instead, acknowledge the flaws or shortcomings of the home and turn them into positivity or offer suggestions to fix them. If your potential buyers know what to expect, they are more likely to accept the work that needs to be done.
Choose your adjectives wisely.
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